Zoo Tunes Summer Concert Series
Known for its unique environment, Zoo Tunes concerts are held at the Woodland Park Zoo outdoors in their spacious north meadow starting in the afternoon and spanning into the summer night. Creating a friendly atmosphere by encouraging attendees to bring the whole family to relax out on blankets and enjoy a picnic while watching their favorite bands provides show-goers a one-of-a-kind summer experience
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Category: Print, Illustration, Branding
Timeframe: 4 weeks
Roles: Researcher, Illustrator, Layout Designer, Visual Designer
Tools: Fresco, InDesign, Illustrator -
Woodland Park Zoo needs to generate ticket sales for its Zoo Tunes summer concert series.
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The demographic for Woodland Park Zoo's ZooTunes concerts includes families with children, young professionals, and older adults, all seeking a relaxed, outdoor live music experience. Attendees are predominantly local residents who value family-friendly, community-oriented events and appreciate the unique setting of a zoo environment.
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I created advertising posters and merchandise for the Zoo Tunes concert series to entice individuals to attend the concerts. I created a design system to fit the tone of the event which uses playful and friendly illustrations, an elevated color palette with rich natural tones, and a clean modern typeface for viewers to recognize show dates and artists with ease.
